UX Audit that
gives clarity
Expert-led UX audits for SaaS
and FinTech products.
About UX Audit
This UX audit is an outside expert review, designed to give you an objective, business-oriented view of your product.
I work with complex SaaS, FinTech, and marketplace products where UX decisions directly affect growth, retention, and scale.
Instead of generic usability feedback, the audit focuses on business-oriented UX insights — showing where users struggle, which UX issues have real business impact, and where your team may be overbuilding or underbuilding.
You’ll get a focused review of your key user journeys, clear identification of friction points and UX risks, and a prioritised set of actionable recommendations — grounded in experience with data-heavy and high-risk products.
Teams use this audit to replace assumptions with clarity, align product decisions, and move forward with confidence.
What’s Included
Every audit is an outside expert review focused on business-oriented UX insights. Depending on the package, you get:
Review of your key user journeys, based on defined goals and priorities
Identification of UX friction points, risks, and blind spots
Insights into where users struggle, hesitate, or drop off
Clear signals on where your team may be overbuilding or underbuilding
A recorded video walkthrough explaining context, impact, and trade-offs
A structured FigJam board with all findings and annotations
Actionable recommendations, not just observations
Higher-tier audits include live discussion and deeper strategic alignment.
Optional deep dives:
Power User / Admin
Payment Flow
Upgrade / Downgrade Flow
Dashboards & Data Interpretation
Data Selection / Data Feeds
AI Conversational Design
Who This Is For
If your product feels “harder than it should be” — this audit will show why.
Founders planning
next growth phase
Product teams
unsure where UX blocks progress
Design leads
who need external validation
FinTech teams
where errors cost trust
Marketplace teams
with complex multi-role journeys
Step 5
Prioritisation
You receive a prioritised UX roadmap outlining:
- what to fix first
- what can wait
- what may not be worth fixing at all
This helps your team move from insights to action — with clarity and confidence.
Step 4
Q&A & Clarification
Questions are handled asynchronously via email by default. For higher-tier audits, this step includes a 1-hour live session to discuss findings, trade-offs, and next steps.
Step 3
Video Walkthrough
You receive a recorded video walkthrough explaining the findings, context, and reasoning behind each insight.
This allows your team to:
- consume the audit async
- revisit key points
- share internally
The FigJam board is shared with full access.
Step 2
Expert UX Review & Findings
I conduct an outside expert review of your product and document all insights in a structured FigJam board. This includes:
- key user journeys
- friction points and UX risks
- behavioural patterns and assumptions
- early observations on overbuilding or underbuilding
The board becomes a shared source of truth for the audit.
Step 1
Access & Priorities
You provide demo access to your product and complete a short brief.
This helps define your goals, key user journeys, constraints, and priorities before the audit begins.
(Optional: a short discovery call for complex or higher-tier audits.)
Process
A clear, async-first audit process — designed for busy product teams
How This Audit Is Different
Most UX audits list problems. Mine help teams make decisions. What makes this audit different:
Strong focus on business impact, not just usability
Clear prioritisation
Designed to support product, growth, and leadership decisions
This is why founders, PMs, and design leads use the audit as an input for planning.
About the expert
This UX audit is led personally by a Nielsen Norman Group–certified UX specialist, founder of Empha Studio, and an ADPList mentor.
I work with complex SaaS, FinTech, and marketplace products, including data-heavy and high-risk platforms. My work focuses on business-oriented UX insights that help teams reduce friction, make better product decisions, and build foundations for sustainable growth and scale.
Get in touch
Choose your plan
Foundation Audit
First Value Stage
Focus
A focused UX review of the early product experience to identify friction points that prevent users from reaching value quickly.
Best for:
Early-stage SaaS products or teams that want to improve onboarding and user activation.
€900
Includes:
Outside expert UX review
New User / Onboarding OR Activated User experience review (portal)
Structured FigJam board with findings
Recorded video walkthrough
Async Q&A via email
Focused, prioritised recommendations
Timeline:
3–5 working days
Growth UX Audit
Activation & Monetization Stage
Focus
Improving activation, engagement, and early monetization flows to help users reach value faster and convert more effectively.
Best for:
Growing SaaS products that want to improve activation, product engagement, and conversion in key product flows.
€2,600
Includes:
Outside expert UX review
New User / Onboarding review
Activated User experience review (portal)
Payment Flow OR Upgrade / Downgrade Flow review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Async Q&A + 1-hour live session
Timeline:
7–10 business days
Scale / V2 Audit
Scale & Product Complexity Stage
Focus
A comprehensive UX review of complex product areas, advanced workflows, and retention risks as the product scales.
Best for:
Mature SaaS products preparing for scaling, a major redesign, or a V2 product evolution.
€3,800
Includes:
Outside expert UX review
Activated User experience review
Power User / Admin experience review
Edge Cases & System States review
(errors, empty states, permissions, system feedback)
Upgrade / Downgrade Flow review
Churn & Retention experience review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Focused, prioritised recommendations
Timeline:
10–12 business days
Extend the Audit
Your audit package focuses on the core product lifecycle.
If there are specific product areas you want to review in more depth, the audit can be extended with specialised modules.
You’ll be able to add optional extras at checkout.
Premium Add-on
1,500 €
Audit-to-Action Design Direction
Focus:
Translating audit findings into a structured design direction that teams can use to explore product improvements or guide redesign work.
Best for:
Teams that want to move from audit insights to concrete product improvements without starting a full redesign project.
Includes:
AI-ready design prompt
A structured prompt that can be used with AI design tools to explore possible redesign directions based on the audit findings.
Specialised Add-ons
€900
Dashboards & Data Interpretation Audit / AI insights
Evaluation of dashboards, metric hierarchy, and how users interpret and act on product data.
€900
Cards / Map / List Views UX Audit
Review of dense operational interfaces used to manage large datasets or workflows.
€900
Data Selection / Entitlements UX Audit (Fintech)
Analysis of how users select, purchase, and manage market data or other paid datasets.
€900
Conversational AI UX Audit
Evaluation of conversational AI interactions, response clarity, and dialogue structure.
€900
Edge Cases & System States Audit
Review of product behaviour in non-ideal situations including errors, empty states, loading states, and system feedback.
Stop guessing what to fix next.
Get a clear, expert view on your product’s UX.
UX Audit that
gives clarity
Expert-led UX audits for SaaS
and FinTech products.
About UX Audit
This UX audit is an outside expert review, designed to give you an objective, business-oriented view of your product.
I work with complex SaaS, FinTech, and marketplace products where UX decisions directly affect growth, retention, and scale.
Instead of generic usability feedback, the audit focuses on business-oriented UX insights — showing where users struggle, which UX issues have real business impact, and where your team may be overbuilding or underbuilding.
You’ll get a focused review of your key user journeys, clear identification of friction points and UX risks, and a prioritised set of actionable recommendations — grounded in experience with data-heavy and high-risk products.
Teams use this audit to replace assumptions with clarity, align product decisions, and move forward with confidence.
What’s Included
Every audit is an outside expert review focused on business-oriented UX insights. Depending on the package, you get:
Review of your key user journeys, based on defined goals and priorities
Identification of UX friction points, risks, and blind spots
Insights into where users struggle, hesitate, or drop off
Clear signals on where your team may be overbuilding or underbuilding
A recorded video walkthrough explaining context, impact, and trade-offs
A structured FigJam board with all findings and annotations
Actionable recommendations, not just observations
Higher-tier audits include live discussion and deeper strategic alignment.
Optional deep dives:
Power User / Admin
Payment Flow
Upgrade / Downgrade Flow
Dashboards & Data Interpretation
Data Selection / Data Feeds
AI Conversational Design
Who This Is For
If your product feels “harder than it should be” — this audit will show why.
Founders planning
next growth phase
Product teams
unsure where UX blocks progress
Design leads
who need external validation
FinTech teams
where errors cost trust
Marketplace teams
with complex multi-role journeys
Step 5
Prioritisation
You receive a prioritised UX roadmap outlining:
- what to fix first
- what can wait
- what may not be worth fixing at all
This helps your team move from insights to action — with clarity and confidence.
Step 4
Q&A & Clarification
Questions are handled asynchronously via email by default. For higher-tier audits, this step includes a 1-hour live session to discuss findings, trade-offs, and next steps.
Step 3
Video Walkthrough
You receive a recorded video walkthrough explaining the findings, context, and reasoning behind each insight.
This allows your team to:
- consume the audit async
- revisit key points
- share internally
The FigJam board is shared with full access.
Step 2
Expert UX Review & Findings
I conduct an outside expert review of your product and document all insights in a structured FigJam board. This includes:
- key user journeys
- friction points and UX risks
- behavioural patterns and assumptions
- early observations on overbuilding or underbuilding
The board becomes a shared source of truth for the audit.
Step 1
Access & Priorities
You provide demo access to your product and complete a short brief.
This helps define your goals, key user journeys, constraints, and priorities before the audit begins.
(Optional: a short discovery call for complex or higher-tier audits.)
Process
A clear, async-first audit process — designed for busy product teams
How This Audit Is Different
Most UX audits list problems. Mine help teams make decisions. What makes this audit different:
Strong focus on business impact, not just usability
Clear prioritisation
Designed to support product, growth, and leadership decisions
This is why founders, PMs, and design leads use the audit as an input for planning.
About the expert
This UX audit is led personally by a Nielsen Norman Group–certified UX specialist, founder of Empha Studio, and an ADPList mentor.
I work with complex SaaS, FinTech, and marketplace products, including data-heavy and high-risk platforms. My work focuses on business-oriented UX insights that help teams reduce friction, make better product decisions, and build foundations for sustainable growth and scale.
Get in touch
Choose your plan
Foundation Audit
First Value Stage
Focus
A focused UX review of the early product experience to identify friction points that prevent users from reaching value quickly.
Best for:
Early-stage SaaS products or teams that want to improve onboarding and user activation.
€900
Includes:
Outside expert UX review
New User / Onboarding OR Activated User experience review (portal)
Structured FigJam board with findings
Recorded video walkthrough
Async Q&A via email
Focused, prioritised recommendations
Timeline:
3–5 working days
Growth UX Audit
Activation & Monetization Stage
Focus
Improving activation, engagement, and early monetization flows to help users reach value faster and convert more effectively.
Best for:
Growing SaaS products that want to improve activation, product engagement, and conversion in key product flows.
€2,600
Includes:
Outside expert UX review
New User / Onboarding review
Activated User experience review (portal)
Payment Flow OR Upgrade / Downgrade Flow review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Async Q&A + 1-hour live session
Timeline:
7–10 business days
Scale / V2 Audit
Scale & Product Complexity Stage
Focus
A comprehensive UX review of complex product areas, advanced workflows, and retention risks as the product scales.
Best for:
Mature SaaS products preparing for scaling, a major redesign, or a V2 product evolution.
€3,800
Includes:
Outside expert UX review
Activated User experience review
Power User / Admin experience review
Edge Cases & System States review
(errors, empty states, permissions, system feedback)
Upgrade / Downgrade Flow review
Churn & Retention experience review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Focused, prioritised recommendations
Timeline:
10–12 business days
Extend the Audit
Your audit package focuses on the core product lifecycle.
If there are specific product areas you want to review in more depth, the audit can be extended with specialised modules.
You’ll be able to add optional extras at checkout.
Premium Add-on
Audit-to-Action Design Direction
Focus:
Translating audit findings into a structured design direction that teams can use to explore product improvements or guide redesign work.
Best for:
Teams that want to move from audit insights to concrete product improvements without starting a full redesign project.
Includes:
AI-ready design prompt
A structured prompt that can be used with AI design tools to explore possible redesign directions based on the audit findings.
1,500 €
Specialised Add-ons
Dashboards & Data Interpretation Audit / AI insights
Evaluation of dashboards, metric hierarchy, and how users interpret and act on product data.
€900
Cards / Map / List Views UX Audit
Review of dense operational interfaces used to manage large datasets or workflows.
€900
Data Selection / Entitlements UX Audit
(Fintech)
Analysis of how users select, purchase, and manage market data or other paid datasets.
€900
Conversational AI UX Audit
Evaluation of conversational AI interactions, response clarity, and dialogue structure.
€900
Edge Cases & System States Audit
Review of product behaviour in non-ideal situations including errors, empty states, loading states, and system feedback.
€900
Stop guessing what to fix next.
Get a clear, expert view on your product’s UX.
UX Audit that
gives clarity
Expert-led UX audits for SaaS
and FinTech products.
About UX Audit
This UX audit is an outside expert review, designed to give you an objective, business-oriented view of your product.
I work with complex SaaS, FinTech, and marketplace products where UX decisions directly affect growth, retention, and scale.
Instead of generic usability feedback, the audit focuses on business-oriented UX insights — showing where users struggle, which UX issues have real business impact, and where your team may be overbuilding or underbuilding.
You’ll get a focused review of your key user journeys, clear identification of friction points and UX risks, and a prioritised set of actionable recommendations — grounded in experience with data-heavy and high-risk products.
Teams use this audit to replace assumptions with clarity, align product decisions, and move forward with confidence.
What’s Included
Every audit is an outside expert review focused on business-oriented UX insights. Depending on the package, you get:
Review of your key user journeys, based on defined goals and priorities
Identification of UX friction points, risks, and blind spots
Insights into where users struggle, hesitate, or drop off
Clear signals on where your team may be overbuilding or underbuilding
A recorded video walkthrough explaining context, impact, and trade-offs
A structured FigJam board with all findings and annotations
Actionable recommendations, not just observations
Higher-tier audits include live discussion and deeper strategic alignment.
Optional deep dives:
Power User / Admin
Payment Flow
Upgrade / Downgrade Flow
Dashboards & Data Interpretation
Data Selection / Data Feeds
AI Conversational Design
Who This Is For
If your product feels “harder than it should be” — this audit will show why.
Founders planning
next growth phase
Product teams
unsure where UX blocks progress
Design leads
who need external validation
FinTech teams
where errors cost trust
Marketplace teams
with complex multi-role journeys
Step 5
Prioritisation
You receive a prioritised UX roadmap outlining:
- what to fix first
- what can wait
- what may not be worth fixing at all
This helps your team move from insights to action — with clarity and confidence.
Step 4
Q&A & Clarification
Questions are handled asynchronously via email by default. For higher-tier audits, this step includes a 1-hour live session to discuss findings, trade-offs, and next steps.
Step 3
Video Walkthrough
You receive a recorded video walkthrough explaining the findings, context, and reasoning behind each insight.
This allows your team to:
- consume the audit async
- revisit key points
- share internally
The FigJam board is shared with full access.
Step 2
Expert UX Review & Findings
I conduct an outside expert review of your product and document all insights in a structured FigJam board. This includes:
- key user journeys
- friction points and UX risks
- behavioural patterns and assumptions
- early observations on overbuilding or underbuilding
The board becomes a shared source of truth for the audit.
Step 1
Access & Priorities
You provide demo access to your product and complete a short brief.
This helps define your goals, key user journeys, constraints, and priorities before the audit begins.
(Optional: a short discovery call for complex or higher-tier audits.)
Process
A clear, async-first audit process — designed for busy product teams
How This Audit Is Different
Most UX audits list problems. Mine help teams make decisions.
What makes this audit different:
Strong focus on business impact, not just usability
Clear prioritisation
Designed to support product, growth, and leadership decisions
This is why founders, PMs, and design leads use the audit as an input for planning.
About the expert
This UX audit is led personally by a Nielsen Norman Group–certified UX specialist, founder of Empha Studio, and an ADPList mentor.
I work with complex SaaS, FinTech, and marketplace products, including data-heavy and high-risk platforms. My work focuses on business-oriented UX insights that help teams reduce friction, make better product decisions, and build foundations for sustainable growth and scale.
Get in touch
Choose your plan
Foundation Audit
First Value Stage
Focus
A focused UX review of the early product experience to identify friction points that prevent users from reaching value quickly.
Best for:
Early-stage SaaS products or teams that want to improve onboarding and user activation.
€900
Includes:
Outside expert UX review
New User / Onboarding OR Activated User experience review (portal)
Structured FigJam board with findings
Recorded video walkthrough
Async Q&A via email
Focused, prioritised recommendations
Timeline:
3–5 working days
Growth UX Audit
Activation & Monetization Stage
Focus
Improving activation, engagement, and early monetization flows to help users reach value faster and convert more effectively.
Best for:
Growing SaaS products that want to improve activation, product engagement, and conversion in key product flows.
€2,600
Includes:
Outside expert UX review
New User / Onboarding review
Activated User experience review (portal)
Payment Flow OR Upgrade / Downgrade Flow review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Async Q&A + 1-hour live session
Timeline:
7–10 business days
Scale / V2 Audit
Scale & Product Complexity Stage
Focus
A comprehensive UX review of complex product areas, advanced workflows, and retention risks as the product scales.
Best for:
Mature SaaS products preparing for scaling, a major redesign, or a V2 product evolution.
€3,800
Includes:
Outside expert UX review
Activated User experience review
Power User / Admin experience review
Edge Cases & System States review
(errors, empty states, permissions, system feedback)
Upgrade / Downgrade Flow review
Churn & Retention experience review
Deep analysis of friction, UX risks, and over/underbuilding
Structured FigJam board
Detailed video walkthrough
UX prioritisation map
Async Q&A + 1-hour live session
Timeline:
10–12 business days
Extend the Audit
Your audit package focuses on the core product lifecycle.
If there are specific product areas you want to review in more depth, the audit can be extended with specialised modules.
You’ll be able to add optional extras at checkout.
Premium Add-on
Audit-to-Action Design Direction
Focus:
Translating audit findings into a structured design direction that teams can use to explore product improvements or guide redesign work.
Best for:
Teams that want to move from audit insights to concrete product improvements without starting a full redesign project.
Includes:
AI-ready design prompt
A structured prompt that can be used with AI design tools to explore possible redesign directions based on the audit findings.
€1,500
Specialised Add-ons
Dashboards & Data Interpretation Audit / AI insights
Evaluation of dashboards, metric hierarchy, and how users interpret and act on product data.
€900
Cards / Map / List Views UX Audit
Review of dense operational interfaces used to manage large datasets or workflows.
€900
Data Selection / Entitlements UX Audit (Fintech)
Analysis of how users select, purchase, and manage market data or other paid datasets.
€900
Conversational AI UX Audit
Evaluation of conversational AI interactions, response clarity, and dialogue structure.
€900
Edge Cases & System States Audit
Review of product behaviour in non-ideal situations including errors, empty states, loading states, and system feedback.
€900
Stop guessing what to fix next.
Get a clear, expert view on your product’s UX.